Guess what?

The party will continue HERE

The Amber Events Army will soon take over the world

This photo makes me happy--it looks so regimented yet festive! I imagine that any second they're going to bust out into a regimented choreographed dance ala the dancing tea cups & saucers from Beauty and the Beast. I have these pins made out of bottle caps for my interns and assistants to wear on the wedding day to look not only official, but sassy.

Wedding Industry Experts Question # 11

Q. What marketing method has proven the most effective for you in attracting new clients?


A. My blog has set me apart as a wedding planner with a wealth of knowledge and a glimpse into behind the scenes of the nuts & bolts of planning a wedding. Anybody can post pretty pictures and inspiration boards, but I explain the why and how of weddings. I also show how much friggin' work it is to do what I do. When a bride googles "how to bustle a wedding dress", "what is a catering service charge", or "how to get a fire permit" they are going to find my blog and they're going to learn about how much they need me heading up their wedding. Also, some of the videos that I've been involved in have garnered some attention: 
Behind the scenes at a Vibiana wedding
Joya & Emre's Black Eyed Peas Music video
Amber on The Knot TV as LA's insider's guide  

To read about how other wedding planners get their business, click HERE

Wedding Websites and your privacy

I have saying that goes: "forget diamonds, GOOGLE is a girl's best friend" as I Google everyone I know and I tend to find out some fairly juicy stuff.  In fact, before I meet with potential clients I just google their first names + weddings and many, many times I find their wedding website and I browse around there for a while.

While it will take away some of my nosy fun, I mean this when I say: password protect your wedding websites, people! Why are you showing all of that information to the world?  There is an evil yet brilliant app called "Crash Corsage" that allows people to find out all info about the wedding that they can crash: location, time, name of bride & groom, name of their bridal party, etc.

I doubt your crashers would be as fun as these guys...

Pretty Pictures: String of lights

There is something about a string of bulb lights over head to make for an enchanting evening. 

These were used at our most recent destination wedding. Mark and Jessica's Mexico beach wedding was the perfect opportunity to use these lights. They were strung over the reception tables. Tables which were just a handful of feet away from the ocean water. It was stunning, and we can't wait to share these photos with you soon. These type of lights have several names: Edison lights and Italian bistro lights are the two I've more commonly heard. I've grown so fond of them, my own apartment balcony is drizzled with it. On warm breezy nights, I love to come out to my balcony with my laptop, a glass of Chardonnay and french Pandora playing in the background. I'm automatically transported to Europe. OoOh La La

Sheerluxury via Larisa Lovely